The trend towards offering sweets at weddings is a long tradition and one that has evolved in recent years. Many weddings now feature a sweet buffet for guests but Emily’s Best takes this to a whole new level…..A complete sweet shop!
Emilys Best have exhibited with us a number of times now and their sweet shop is always very popular. Just imagine having your very own traditional sweet shop at your wedding! Their portable traditional sweet shop hosts a huge variety including all the bygone favourites. Gobstopper anyone?!
In addition to the wonderful sweet shop, Emilys Best also offers a wide range of vintage accessories for hire too with some examples on their website www.emilysbest.co.uk
We caught up with Ruth and asked her how she came up with the idea.Ruth said…
“The business originally grew out of our own wedding. When we couldn’t find what we wanted to make our day unique to us we set about making it ourselves; collecting all the vintage china, decorations and props and sourcing lovely sweetie jars to fill with goodies for our guests. Afterwards people kept asking us if they could borrow the china, one thing led to another and Emily’s Best China was launched in 2010. Then one happy day my husband Toby and I were sitting in our garden chatting about everything and nothing, and I told him that my favourite job I’d ever had before starting Emily’s Best was when I was 15 and worked in a sweet shop. A couple of days later Toby presented me with the initial drawings for his new idea – a pop-up sweet shop! I was so excited. He spent the next two months building it for me in his spare time; it was a real labour of love. We didn’t have a workshop at the time, so it was constructed in our dining room! We launched Emily’s Best Confectionery in Autumn 2011 and I was delighted to discover that people loved it as much as I did. It’s proved a real hit with our lovely brides and grooms, as well as being booked to appear at places as diverse as National Trust Coughton Court, Shakespear’es Globe theatre and for the BBC. We’ve been very busy and loved every minute of it, and it looks like we’ll be busy for a while yet as this year we’re building a second shop and developing some new lines of sweetie favours and gifts by post. “
We’re thrilled that Emily’s Best are joining us yet again at The Malmaison on 14th April in Birmingham. Come and meet Ruth and her team and enjoy some good old fashioned rhubarb and custard!
Photography (apart from last image) courtsey ofAnn Katherin Koch Photography